Another inspiration for developing the poster: a small cozy restaurant in Tallinn, the capital of Estonia. Travelling to Talliin was sort of on a whim, much like me eating at Vanaema Juures restaurant (“Grandma’s Place” in Estonia). I was told by a local “It’s like having breakfast for dinner” and me, loving brunch, thought who could say no to that?
I was instructed “You’ll know it’s the restaurant when you see the light”. Not knowing what that meant, I had the name of the restaurant scrawled on a piece of paper. So I off I trekked in the snow. And then I saw it and knew I had arrived.
Glowing egg yolk. In a frying pan. This had to be one of the best signs ever.
I learned later that only when the yolk glowed was the restaurant open. No “Sorry we’re closed” sign for them. Way more creative.
The restaurant was warm and cozy, with books and restaurants off in one nook. Grandma’s Place was indeed like grandma’s place (well maybe grandma’s basement). Since the lovely server/owner didn’t speak too much English, and clearly I didn’t speak Estonian, I asked for breakfast for dinner.
It arrived, and it was the usual bacon, eggs and potatoes. With little pickles on the side. But instead of coffee I had Estonian beer.
In the end, the meal was tasty, but nothing spectacular. But seeing the glowing egg yolk, now that was something to get inspired by. Who knew a year later it would inspire an event poster and possibly even the one-time switch up of our nighttime event for the day?
